The Approach of Benjamin Moore Paints
Many refer to Benjamin Moore, as the “mom and pop” brand among interior and exterior house paints. In our experience, most Benjamin Moore stores do have a slight mom-and-pop feel to them. Which is not a bad thing!
They are a smaller national brand by comparison to others. Some also use the term “premium bucket and brush paint.” Benjamin Moore’s slogan is “paint like no other.” Whichever term you may or may not be familiar with, the suggestions are all the same. They are all testaments to the quality of the brand.
Many contractors say Benjamin Moore paint makes their jobs easier. After over 13 years in business, when we use a high-end Benjamin Moore interior ceiling, wall, or trim paint, we are still amazed by how effortlessly it applies.
Benjamin Moore & Their Niche
For us what sets them apart is their focus, which seems to cater directly to who we are. Based on their catalog alone you can tell. Benjamin Moore is highly focused on producing exceptional paint. They place the production of quality paint in front of new construction, low-end, and price point products.
Some others heavily structure themselves around new construction-typically because new construction yields higher gross profits and is easily scaled. As a custom residential re-paint-focused painting contractor, we have firsthand experience with Benjamin Moore products.
Since we offer warranties and a total professional experience-we rely heavily on quality products. We like Benjamin Moore for several reasons. Here are just a few.
1) Mining Their Own Raw Materials
2) Making Products That Are Extremely Easy to Apply
3) Research and Development
Why do some homeowners and contractors choose other brands for their homes or to put in their buckets? Price used to be an issue for Benjamin Moore. Not as true for them today!
In today’s market if you want good paint-depending on your location $40 -$60 is a good starting price. The truth is, Benjamin Moore simply doesn’t have the market share that some larger companies have. They don’t have the branding nor as many locations.
Therefore, some painters simply don’t have the exposure, and to be fair not all painters are in a market that calls for or will budget high-end paint.
Call us at 919-426-4928 or contact us anytime! We are happy to answer any questions!
