Paint Manufacturers Misleading Labels
Paint Manufacturers False Labels
Paint and Primer in one single container of paint? These marketing strategies were first introduced in the ’80s. These tactics, like now, were successful at first. Then, people caught on after seeing the results led to several complaints.
This is just one of several examples of how manufacturers mislead consumers!
Read more to see a couple more false claims just like this one!
Identifying False Claims By Education
Experienced painting companies would never blindly support false claims on the outside of a can of paint, and you shouldn’t, either.
House painting manufacturers regularly make untested and unproven claims. We encourage homeowners to educate themselves by researching and reading articles like this.
Helpful specifics are sometimes found on labels – that’s if the print is legible enough.
When you read carefully, you will quickly see the misleading claims and identify that it’s just a marketing race between paint manufacturers.
These paint and Primer in one claim have little validity and are mainly marketing tactics geared towards gaining the buyer’s attention.
Behr Semi-Transparent Stain Claims
Behr, a Semi-Transparent stain markets the verbiage “Penetrating Oil formula.” Then after reading the raw materials listed, the first material is an Acrylic Polymer.
Only if you understand the emulsification process of paints and stains would this claim make the slightest amount of sense.
In the case of Behr stain, the emulsification process results in the ability to unite acrylic and oil resins, but oil should not be the first material advertised on the front of the can!
As painters, we also understand that acrylic polymers always accumulate on the surface of wood substrates. This accumulation will inevitably cause the stain to blister and peel over time. Therefore, this kind of formula is not recommended.
In all fairness, Behr is not the only manufacturer that utilizes this formula.
Minimum Regulation & Standards
There are no real regulations in place by the EPA other than chemical composition and a few what we consider “really light minimum requirements.” Therefore, you must do your homework to know what to look for.
Even the labels on a container of fruit juice may say 100% fruit juice, even if there is little actual fruit juice in the container. As long as there is at least 2% or whatever the minimum requirements are to meet the FDA’s minimum requirement, the claim is still allowed.
If you’re not aware, don’t be alarmed when you read the back of that container of juice to see the nutrition facts clearly say, high fructose corn syrup or sugar.
Whatever you buy, the bottom line is to read those labels and become privy to the subject. Your dollars count on it!
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