A Look Into the History of Sherwin-Williams Super Paint
Which exterior house paints are the best? It’s difficult to stay current with the changes in painting products unless you are a painter, contractor, or retailer.
For the next few weeks, we will cover various interior and exterior painting products. We will cover performance and other vital points.
This week we are looking at Sherwin-Williams Super Paint Finishes.
Super Paint has been Sherwin-Williams’s bread and butter for years. It once was a great price point product. The performance, considering hide and coverage, was above average. This product was the go-to product for many exterior painters and contractors.
It was the highest-grade exterior paint offered by Sherwin-Williams for many years. But just like many products, it has changed. The first major changes were price increases. The contractor price in the earlier 2000s was around sixteen dollars for each gallon. Current prices have surpassed this by more than double. But price does not bring a concern by itself.
Super paint has also been reformulated numerous times over the past few years. According to several exterior paint contractors, these changes have not proven beneficial.
Benefits & Drawbacks of the Most Recent Super Paint Formula
The advantages of Super Paint are ease of application, adhesion, acrylic polymers, and the content of Zinc Oxide. The drawbacks are price, coverage, and viscosity.
Extra White and Super White colors are commonly used on exterior trim. However, these colors lack coverage and flow in satin and gloss finishes. How the paint flows or spreads heavily influences how the paint will level.
Super Paint claims the contents of around 43% solids. However, with gloss finishes, the consistency seems to be a bit watery. This is especially true with shades of white that contain an extra-white base and require little colorant.
In our experience, this exterior house paint doesn’t start to cover until it has thickened in the bucket used for application (also known as a cut bucket). Sherwin-Williams has recently introduced Resilience and Duration, which addresses these problems. However, neither product addresses both issues.
In conclusion, Super Paint is a product that has paved the road for the introduction of many lines of exterior paints by Sherwin-Williams. Is it now an underachieving paint that will require yet another reformulation? Or will Sherwin-Williams eventually delete the product altogether? Only time will tell!